招商政策
Policy
运营合作与产品经销双轨体系 Closed-venue shared e-scooters + smart battery-swap network
A dual-track franchise system
URBGO 能量随行,是一个面向城市短途出行与移动能源场景的智能品牌。
专注于智能出行系统开发、电动滑板车与电动自行车的产品设计与制造,并向封闭场景提供「共享电滑 + 智能换电 + 数字化运营」一体化解决方案。
我们从电动滑板、电动踏板车、电动摩托车出发,关注校园、景区、园区和城市社区中高频发生的短途出行需求,解决“出行不便、补能不便、管理不便、用电不便”等问题。
URBGO 的核心不只是一辆车,而是车背后的能源网络。通过智能车辆、换电站、移动电源和管理系统,我们希望让用户随时出发、随处补能、安心用电,也让场地方和合作伙伴拥有一套可投放、可管理、可运营的出行与能源解决方案。
我们相信,未来的能源不应只停留在插座里,而应跟随人的生活流动起来。
URBGO 能量随行,让每一次出发更自由,让每一个场景更有光。
URBGO is a smart mobility brand for urban short-distance travel and mobile-energy scenarios.
It focuses on smart-mobility systems and the design and manufacture of electric scooters and e-bikes, delivering an integrated "shared e-scooter + smart battery swap + digital operations" solution for closed venues.
Starting from electric scooters, kick-scooters and motorcycles, we focus on high-frequency short trips across campuses, scenic areas, parks and city communities — solving the everyday hassles of getting around, recharging, management and power use.
At its core, URBGO is not just a vehicle but the energy network behind it. Through smart vehicles, swap stations, portable power and one management system, riders can set off anytime, recharge anywhere and use power with peace of mind — while venues and partners gain a deployable, manageable and operable solution.
We believe the energy of the future should not stay locked inside a wall socket, but flow with the rhythm of people's lives.
URBGO — making every journey freer, and every moment brighter.
| 项目Item | 内容Detail |
|---|---|
| 品牌名称Brand | URBGO / 能量随行URBGO Energy Mobility |
| 运营主体Operator | 珠海能量随行科技有限公司Zhuhai Energy Suixing Technology Co., Ltd. |
| 核心主张Core claim | 加盟的不是一批车,而是一套本地移动能源站Not a batch of vehicles — a local mobile-energy station |
| 产品入口Entry product | 共享电滑运营版(主推 RS500)Shared operations edition (lead model RS500) |
| 产品矩阵Product matrix | RS300(入门)、RS500(主力)、RZ800(高端)RS300 (entry), RS500 (core), RZ800 (premium) |
| 系统底座System base | URBGO OS 运营管理后台URBGO OS operations platform |
| 首发场景Launch venues | 校园、景区 / 度假村、产业园 / 工厂园区Campuses, scenic areas / resorts, industrial parks |
| 招商邮箱Contact | sale@urbgoev.com |
| 维度Dimension | 市场信号Market signal | 对 URBGO 的意义Meaning for URBGO |
|---|---|---|
| 共享电单车Shared e-bikes | 2025 年市场规模约 4,050 亿元,美团、滴滴青桔、哈啰三强领跑~¥405B market in 2025, led by Meituan, Qingju & Hello | 短途共享需求真实且持续放大Short-trip demand is real and growing |
| 两轮换电Battery swap | 预计 2030 年突破 3,500 亿元;换电柜需求较 2020 年大幅增长Projected to exceed ¥350B by 2030; cabinet demand up sharply since 2020 | 换电网络是长期收入与资产复用基础The swap network underpins recurring revenue |
| 单车经济性Unit economics | 行业普遍可在 两年内 实现单车正现金流Positive per-vehicle cash flow typically within 2 years | 高频封闭场景有望缩短回本周期Closed venues can shorten payback further |
| 政策环境Policy | 绿色低碳出行、校园 / 景区 / 园区微循环交通受政策鼓励Green mobility & micro-circulation transit are encouraged | 封闭场景合规落地空间大、阻力小Easy, compliant rollout in closed venues |
500W · 20–30km · 30km/h
1000W · 25–40km · 40km/h
1200W · 60–80km · 50km/h
800W · 72V20Ah · 80km/h
3000W 峰值 · 越野胎
9 仓 · 3 分钟换电 · 24/7
| 维度Dimension | A 轨:共享运营合伙人Track A · Operations Partner | B 轨:产品销售经销商Track B · Sales Dealer |
|---|---|---|
| 核心业务Core | 封闭场景投放共享电滑 + 换电柜,赚骑行 / 会员 / 换电收益Deploy shared scooters + swap cabinets in closed venues for ride / membership / swap income | 销售整车、换电柜、电池与配件,赚差价与售后增值Sell vehicles, cabinets, batteries & parts for margin and after-sales value |
| 收入来源Revenue | 骑行费、会员卡、换电分成、企业包月、广告Rides, memberships, swap share, corporate plans, ads | 批零差价、配件耗材、延保售后、以租代售Wholesale margin, parts, extended warranty, lease-to-own |
| 结算方式Settlement | URBGO OS 自动分账,T+1 结算URBGO OS auto-split, T+1 | 货品保证金制,统一供货、价保与退换货Goods-deposit model, unified supply, price protection & returns |
| 资产归属Assets | 可买断 / 托管 / 联营多种模式Buyout / managed / joint-operation | 经销商自有库存,总部价保护盘Dealer-owned stock, HQ price protection |
| 典型对象Typical | 校园 / 景区 / 园区资源方、本地运营团队Venue owners, local operating teams | 经销商、区域代理、门店渠道商Dealers, regional agents, store channels |
车 · 电 · 柜 · 系统 · 场景Five-in-one income
vehicle · battery · cabinet · system · venue
| 模式Mode | 合伙人分成Partner share | 说明Notes |
|---|---|---|
| 纯资源模式Resource-only | 15% | 合作方拿下场景许可,并负责后期协调与管理,总部负责出车、系统与运营Partner secures the venue and handles coordination & management; HQ provides vehicles, system & operations |
| 资源 + 联运模式Resource + co-op | 以实际为准 | 资源方安排人员做日常换电、调度与简单维护,实际分配按出资比例进行,合作方出资比例不低于30%,加上15%–25%阶梯考核奖励,具体以最终协议为准。Partner staffs personnel for swap, dispatch & basic upkeep; distribution based on investment ratio (Party B minimum 30%), plus 15%–25% tiered performance bonus; subject to final agreement. |
| 系统服务模式System-service | 合伙人 85%+ | 合伙人买断车辆并自行运营,总部抽佣 15%Partner buys vehicles and operates; HQ takes 15% commission |
| 费用项Item | 标准区域Regional | 系统加盟商System |
|---|---|---|
| 品牌授权费Brand fee | 5 万元 / 年¥50k / yr | 面议Negotiable |
| 履约保证金Deposit | 5 万–10 万元¥50k–100k | 5 万–10 万元¥50k–100k |
| 设备投入(参考)Equipment | 共享版整车约 3,500 元 / 台起;换电柜约 1.5 万元 / 台起Vehicle from ~¥3,500; cabinet from ~¥15,000 | 自购车辆Self-purchased |
| 平台 SaaS 费SaaS | 按车辆数年费Per-vehicle / yr | 抽佣 15%15% commission |
| 分成 / 抽佣Split | 资源 + 联运 以实际为准Resource+co-op: subject to agreement | 总部抽佣 15%HQ 15% |
| 费用项Item | 授权体验店Experience store | 城市经销商City dealer | 省 / 区域总代Provincial agent |
|---|---|---|---|
| 品牌授权 / 加盟费Brand / franchise | 免 / 1 万元Free / ¥10k | 2 万–3 万元 / 年¥20k–30k / yr | 5 万–8 万元 / 年¥50k–80k / yr |
| 货品保证金Goods deposit | 3 万–5 万元¥30k–50k | 10 万–20 万元¥100k–200k | 30 万–50 万元¥300k–500k |
| 首批进货(建议)First order | 按门店面积核定By store size | 区域起订量约定Regional MOQ | 区域库存中心配置Stock-hub config |
| 渠道毛利(参考)Gross margin | 整车 15%–25%,配件耗材更高;含批零价差、返利与区域补贴Vehicles 15–25%, parts higher; incl. wholesale spread, rebates & regional subsidy | ||
从源头控制风险Six-dimension model
risk controlled at source
| 场景Venue | 定位Role | 准入要求Entry | 增收方式Upside |
|---|---|---|---|
| 校园Campus | 校园绿色出行站Green mobility hub | 学生 1 万人以上,新校区 / 大校区10k+ students, large/new campus | 单次、月卡、学期卡Ride, monthly, semester |
| 景区Scenic | 绿色游览 + 补能 + 打卡Tour + charge + content | 平坦景区、湖区、度假村、文旅小镇Flat scenic, lakes, resorts, towns | 骑行套餐、联票、广告Packages, combo tickets, ads |
| 园区Park | 企业包月与车队管理Corporate plans & fleet | 员工通勤、宿舍到车间、夜班Commute, dorm-to-workshop, night | 员工月卡、企业包月Staff & corporate plans |
| 风险类别Risk | 防控要点Controls |
|---|---|
| 安全风险Safety | 限速、电子围栏、骑行须知、保险覆盖、未成年人 / 校内使用限制Speed limit, fence, ride guide, insurance, minor/venue-use limits |
| 电池风险Battery | BMS 监控、温控预警、统一换电、禁止私改电池BMS monitoring, thermal alerts, unified swap, no private mods |
| 资产风险Assets | 定位防盗、防拆报警、定点还车、资产盘点GPS anti-theft, anti-tamper, fixed return, audits |
| 合规风险Compliance | 场景独家授权合同、属地法规与园区规定、保险与资质合规Exclusive contracts, local regulations, insurance & qualifications |
| 舆情风险PR | 投诉响应 SOP、停放秩序管理、统一对外口径Complaint SOP, parking order, unified messaging |
| 财务风险Finance | T+1 透明分账、保证金与货品保证金制、价保防窜货T+1 transparent split, deposit model, price protection |